Understanding how Google classifies context.
The Google beast has come a long way since 10 blue links, doorway pages and exact match domains.
But what’s changed the most is probably how we consider and use keywords.
At beginner level we’re gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the relationships between words.
And this, my friends, is what we mean when we talk about entity-based SEO.
Tune in to learn:
Today we’ll cover:
What entities are
What a knowledge graph is
What semantic search is
How semantic search helps users find relevant information
Keyword research: how relevant it is with entities in the mix
Nik’s top 5 tips for content writers with Natural Language Processing in mind
Useful resources:
Freebies: