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The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Now displaying: February, 2019
Feb 19, 2019

I was lucky enough to present at Yoastcon in the Netherlands, so thought I’d do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year

Many of these awesome humans will also appear on a future episodes of the podcast so stay Tooned for those episodes too.

Tune in to learn:

  • What is DSA?
  • How to find out what's holding your customers back
  • What's the most important aspect of branding?
  • What are progressive web apps?
  • How digital marketing is converging.
  • Why you need to get rid of some of your pages
  • Why you need to take a step back to look at your values
  • Why page speed still matters
  • What's the biggest thing with WordPress site's coming up?
  • Why it's better to follow the path less trodden
Feb 12, 2019

In the Reality SEO series I interview REAL LIFE HUMANS who’ve worked hard to learn more about the wonderful world of SEO. They're all graduates of my Recipe for SEO course and all real business people, not SEO gurus.

Andrew Lau worked as an agency producer before deciding to take a leap into SEO copywriting. He knew that a high Google ranking was the key to keeping his phone ringing, so he dove in deep did the work and moved his website from page 100 to page 1. Right behind me! The student becomes the teacher or what?

He shares what learning SEO has meant to him and how ultimately it's helped him become a better dad.

Tune in to learn:

  • The pros and cons to working in agencies
  • The four pillars of SEO
  • What Andrew believes is the number 1 key to SEO success
  • How SEO helped Andrew become a better dad.
  • Why Andrew believes Google My Business is so essential

* Warning Andrew swears a lot!!

Feb 5, 2019

Many people think of SEO as an afterthought.

You build your website and then smear a thick layer of SEO icing over the top.
But SEO is not the icing on the cake, it’s the cake itself.

Structuring your website well is essential for both usability and findability, not only does it help your customers find the content they need, it helps Google understand your site better.

In this week’s podcast, I’m honoured to have Marieke Van De Rakt on the show to take us through how to create a defined site structure that woos humans and the Google gods.

Tune in to learn:

  • Why Site structure is so important for your website
  • How to set up a good website site structure
  • Tips for structuring your homepage
  • Tips for structuring your navigation
  • What is cornerstone content and is it still a thing?
  • How to use taxonomies effectively
  • Marieke’s tips on contextual linking
  • How often should we be adding new content to our websites
  • Marieke’s top DON’Ts when it comes to site structure
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