Schema. When I first heard about Schema I could feel the terror from my chest to the bottom of my bottom. What is Schema? Do I really need it? Can’t I just pretend it doesn’t exist?
Lucky for me, all my fears have been allayed as in this week’s pod Nikola Minkov breaks Schema down. We run through the A to Z of Schema, ways you can implement Schema now where you’re a beginner or a pro. If you feel the Schema terror or are simply intrigued and want some solid Schema strategies, this pod is for you.
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So today I'm starting something new.
I'm interviewing REAL LIFE HUMANS for my podcast who've changed their digital marketing for good and uses simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).
First off the rank Jenny De Lacy.
Jenny explains how some simple usability changes improved conversion on her home page, encouraged more sign ups to her lead magnet and ultimate drove more sales.
Local SEO and the mysterious local pack. We all yearn to crawl our way in and mostly, we fail. What is the secret to mastering local SEO?
In this week’s pod we put our burning Local SEO questions to the master. We run through the best strategies to make it into the local pack and how to widen your local search opportunities. If you’ve spent many night trying to conquer the beast that is Local SEO, this pod is for you.
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Since I started my pod, not one but 4 of the big SEO software companies have started their own podcasts.
They have money, high production values, teams, audio people, dancing girls and lazers.
I have me, in a hut, with a really annoying dog next door who never stops effing barking.
I've been sketchy with my schedule.
I've wondered if it's worth it.
I've had horrible bouts of imposter syndrome.
But today I got a huge boost because not only did the spokesperson for GOOGLE recommend my podcast, but one of the most popular SEO news sites published a link to my podcast.
It's reinvigorated me to keep on going with the pod. And to make some changes.
As you’ll know, if you listened to the podcast with John Mueller, Google has moved to a mobile first index.
So what does this mean for you small business owner?
Must you burn your site to the ground and start again?
Must you pay big bucks to your website developer to do all the things?
Must your site be faster than a otter sliding down a greasy tube?
Well no, and yes. And a bit more no.
In this episode we’re going to pass on 10 easy ways to improve your site’s mobile optimisation.
So oil up your ears people, it’s going to be fun!
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Voice search is a speech recognition technology that allows users like you and me to perform searches via a voice command. Voice search can be used with smartphones and other small web-enabled devices.
It’s hard to say exactly how many search queries are voice-based since Google doesn’t publish that exact information regularly.
But we do know that it’s rising and that soon, voice searches may represent the majority of total searches.
In this episode, I’m going to uncover everything there is to know about voice search and how it’s changing the world of SEO.
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Google, it’s a mystery - right?
What the hell to they want from us?
What fiery hoops must we force our websites to jump through to meet their never-ending list of demands?
And why do they keep changing things?
But rather than pull your hair out and mutter swear words under your breath, I have a solution for you. We can ask GOOGLE what they’re up to.
That’s why I’m super super delighted to have John Mueller back on the show today for a Google Q&A.
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On Monday, March 26, 2018 Google announced that after a year and a half of careful experimentation and testing they’re migrating sites that follow best practices for mobile first indexing.
The much talked about Mobile first index is finally here.
But what does this mean for the average small business website owner?
How will this site affect their web traffic, and what changes do they need to make to their websites to ensure they maintain their rankings, today I’m talking with John Mueller from Google all about this momentous change.
Tune in to learn:
https://therecipeforseosuccess.com/mobile-first-with-john-mueller/
You might not realise it but PR and SEO go together like jam and scones.
While some people like to keep their digital communications in neat little pots, the truth is that the lines are very much blurred these days.
If you can write a press release that generates real media coverage, it will boost your SEO efforts with traffic, awareness and those all-important links.
So how can small businesses and DIYers use PR to boost their SEO?
In this episode of the podcast I’m talking with Mez about how his agency uses press coverage and PR to build Google juice for their clients, and how you can too.
Tune in to learn:
https://therecipeforseosuccess.com/pr-using-media-boost-seo/
Okay, so it’s time to make big changes to your website.
Perhaps you want to move to a new platform.
Or finally change from HTTP to HTTPS.
Perhaps you’re changing your domain name.
While this might be great for business, it’s important to understand just how big of an impact a poorly managed site migration can have.
Get it wrong and you could take a big fat hit in the wiggly bits when it comes to site traffic.
So in this episode of the podcast I’m talking with Jason Munn about how to ensure your site migration goes without a hitch.
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[Tweet "Podcast: Site migrations: How not to lose your rankings #SEO #SEOPODCAST"]
So if you’re been studying SEO for any period of time you’re likely to have come across the phrase Domain Authority.
It’s a term coined by Moz, the SEO software company, and they use it as a metric of a site’s ability to rank against its competitors.
But while many swear that the concept of Domain Authority is real, many more assert there’s no evidence such a thing exists. In fact, you’ll find many of the more ranty SEO types getting really angry when it’s mentioned.
So in this episode of the podcast I’m talking with Ross Tavendale about Domain Authority, what it is, why it’s helpful and if it’s even real.
Tune in to learn:
https://therecipeforseosuccess.com/domain-authority-big-fat-lie/
Social media is so much fun, and such a giant time sucker.
But does it really have any impact on your Search Engine Optimisation and ability to rank?
Social signals and their importance in relation to rankings is something that’s been hotly debated for years.
There are lots of people is the YES camp and about the same number in the NO camp.
In today’s episode, we’re going to dig a bit deeper into the relationship between social media and SEO. And I hope that by the end of the episode, we’ll be able to be 100% clear on whether social media metrics have a direct impact on rankings.
So, if you’re a Facebook fan, Instagram addict or Pinterest tragic. This is the episode for you.
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These days, everyone in the SEO cafeteria is talking AMP, AMP, AMP.
It’s been around for a time, and while some earlier pioneers have tried to make it work (me), many failed (also me) and have given up.
So, when I saw the title of Jon Henshaw’s presentation at the recent Brighton SEO event ‘ FORGET AMP. MAKE FAST SITES', I thought my prayers had been answered! No need for AMP?
That’s why, today, I have Jon on the show to give us the low down on AMP and speeding up websites.
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Today, I want to talk about my SEO predictions for 2018.
The Google Knowledge Graph is a system that was launched in May 2012. It understands facts about people, places and things and how these entities are all connected.
The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes within its search results that provide us consumers with direct answers.
You and I know the Knowledge Graph as the little box/panel or card that appears on the right hand side of the Results page or at the top of the results below the AMP carousel on mobile devices.
So, as small business DIY SEOers, how can we use the Knowledge Graph to our advantage?
Today, I’m talking to legendary SEO guru Bill Slawski to get the lowdown on all things Knowledge Graph.
Tune in to learn:
https://www.therecipeforseosuccess.com/knowledge-graph-101-make-work-business
We all know how important our landing pages are. The internet is full of articles hacks and tips on how to create a super smooth funnel, killer Calls to Action and they all promise that if we get our landing optimisation right – we’ll be winner customers faster than a well oiled otter sliding down a pipe.
But how does landing page optimisation relate to SEO and what are the really important things we need to be thinking about when we optimise our pages.
Today I’m talking to Arnout an online marketeer from Amsterdam into SEO, Analytics and Conversion – he’s an all round SEO and landing page optimisation whizz.
Tune in to learn:
www.therecipeforseosuccess.com
When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn't even have a podcast and honestly just wanted an excuse to talk to Rand Fishkin) I asked him if he thought it was truly possible for small business types to do their own SEO.
He replied that yes it was possible, but they wouldn't be doing SEO at the same level as some highly paid Search Engine Optimisation guru.
And I couldn't agree more, we've had some amazing experts on this podcast already and their level of knowledge is EXTREME.
But can a small business handle the basics, even the intermediate requirements of a good solid SEO strategy?
In this episode I talk to four small business owners who have decided to take control of their own SEO. - and find out whether it's a been a SEO success or a giant fail.
Tune in to learn:
www.therecipeforseosuccess.com
If there’s one thing I get asked by my SEO students at least once a week, it’s ‘Are Wix websites any good for SEO?’
And I get it. Wix is an easy to use platform that allows even the least technical beast to build a site quickly and easily.
I know that you want it to be great for SEO – because then life would be so much easier. But is it?
In this episode I’m going to compare both platforms and give you my honest opinion about whether Wix is really SEO-friendly, and how it compares to my favourite platform: WordPress.
Tune in to learn:
Podcast episode:
Website: https://www.therecipeforseosuccess.com
The words “duplicate content penalty” strike fear in the hearts of business owners.
And there are a lot of myths surrounding this topic so today we’re going to bust some. In this episode I’m going to take you through what duplicate content really means, how to find it, the different types of duplicate content and some easy fixes.
"Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin…..”
Tune in to learn:
https://therecipeforseosuccess.com/duplicate-content-how-to-find-it-fix-it-and-does-it-really-matter
Facebook - it’s the social media platform we love to hate.
Business page owners will know the struggle of trying to cut through the noise and get your posts seen. Some statistics say that even with the people who’ve taken the time to like your page, could only be seeing 2% of your content.
So how does Facebook’s news algorithm really work and what do we need to understand to get our content seen by more potential customers - without having to pay for ads.
Today I’m chatting with Marie Page, Author, Speaker and Co Founder of The Digiterati about Facebook’s mysterious algorithm.
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We all know the feeling as we wait, and wait, (and sometimes wait some more) for the page to load. Do we hang around or do we click away and find a faster site?
Well Google feels the same way, the school of thought is that while Google doesn't reward faster sites, it probably doesn't give slow sites a whole lot of love and this could see them slipping down the ranks.
In this episode I chat with Vahe about simple tips we can use to speed up our lazy old websites.
Tune in to learn:
Episode: https://therecipeforseosuccess.com/speed-speed-sluggish-website/
Website: http://www.therecipeforseosuccess.com
So today we’re talking all about content marketing, how to use blogs, videos, graphics and other media to increase sales, improve customer loyalty, drive awareness and get a better return on your investment.
it’s a pretty big subject and can sometimes feel a little overwhelming, but don’t worry we’ve got ten simple tactics you can start using today.
So if you want to learn and how to stimulate more interest in your products and services and build rapport and authority with your customers, this is the show for you.
Website: http://www.therecipeforseosuccess.com
We all love Google, but sometimes as a business owner if can feel hard to actually talk to a real Google human!
So I was delighted to get the opportunity to chat with John Mueller, Webmaster Trends Analyst at Google. Yes a real live Google human!
John is someone I’ve been following for a long time, he provides excellent advice and answers to people all around the worlds so I’m super happy to have him here on the show.
Today John is going to be answer questions from students of my SEO ecourse, and I LOVE SEO community as well as giving us exclusive insight into what Google has planned for 2017.
So if you want the inside track on all things Google this is the show for you!
Tune in to learn:
Episode: https://therecipeforseosuccess.com/ask-google-qa-john-mueller/
Website: http://www.therecipeforseosuccess.com.au/
Google Penalties, two words that strike fear into the hearts of Small business owners everywhere. There are so many myths and so much misinformation about Google Penalties that I wanted to clear it up - and so I’m speaking today with Andre Weyher, a long time internet buddy and an ex Google person!
We’re going to take you through the ABCs of Google Penalties, why they happen and how to deal with them. According to Matt Cutts there are over 400,000 manual penalties that are applied every month, so this is important stuff people.
So if you’re scared you’ll one day get a smack on the bottom from the Google gods, this is the episode for you.
Tune in to learn:
Episode: http://www.therecipeforseosuccess.com.au/google-penalties-facts-insider
Website: http://www.therecipeforseosuccess.com.au/
In this week’s podcast we’re talking about links, but not just any old links. BAD LINKS and we’re going to explain – what to do when good links go bad.
There are lots of reasons that you can find bad links pointing to your website, perhaps you paid for some cheap links on Fiverr, perhaps you used a dodgy SEO company or maybe they just showed up and you have no idea how.
Today with the help of Sha Menz I’m going to tell you how links can negatively affect your ability to rank, how to find them, and how to fix them.
Tune in to learn:
Episode: http://www.therecipeforseosuccess.com.au/backlinks-what-to-do-when-good-links-go-bad
Website: http://www.therecipeforseosuccess.com.au/