When it comes to running your own business we have to wear so many different berets.
We have to be accountants, project managers, salespeople, and digital marketers.
And it’s a tough gig.
So often I see small business owners struggling to master digital marketing, not sure where to put their attention. Not sure what is going to move the needle.
Floundering, wasting money, getting ripped off, missing the basics.
So today I’m chatting with Louisa Dahl from Interactive Minds about Digital Marketing and we’re going to share the top mistake we see every day and how to avoid them.
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In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.
Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.
Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.
This week I’m talking to Anu Sawhney, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.
Anu runs a successful online jewellery store called Bidiliia, and today we’re going to chat through challenges of Shopify SEO, writing killer eCommerce product descriptions, brand building, and how to make customers feel loved.
One of the hardest things about DIY SEO is affording all the tools.
We have the big three software Moz, Ahrefs, and SEMrush, and now oddles of up and coming brands.
On top of that, there are tools for keyword researching desktop tools like Screaming Frog and so many more. And it all adds up, especially if you’re a solo business person.
But what if there was a way to do DIY SEO without spending all that cash.
Today we’re talking about how to do your SEO without the fancy tools.
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We will look at how to use the browser and the built-in dev tools to get some SEO work done:
In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand
These shorter episodes will include practical DOABLE advice and tips from people just like you.
This week we’re talking to Marko Wittich, who runs a Shopify website for his business Campfire Treats. I’ll admit it, Marco is one of my star students, he put so much work into the course, turned up to every coaching call and asked oodles of questions.
And guess what? It paid off.
Get ready to be blown away by his amazing results.
Webinars. I've done a few before, but I must admit I've never quite been 100% sure if they work.
Are they the secret to wonderful lead generation or are they a little bit worn out and not working quite as well as they used to?
Well, today I'm honoured to have Omar's Zenhom from WebinarNinja on the show, to give us the lowdown on webinars for beginners, and also some tips for the more advanced amongst us.
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Today I’m talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he’s not actually that old, but he has an air of Doctor who about him if you ask me.
I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I’ve ever been too. High praise right?
So today on the podcast I wanted to ask Jono a big question. We’re all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine.
So what actually happens when all our websites are fixed? What will we do then?
In this episode well think about the future… and what it means for the average Joe or Johanna.
Featured snippets, some love them, some hate them.
For some, they’re a chance to grab position zero and end up at the tipperty top of the Google results even when competing with the big boys.
For others, they’re Google scraping our content and denying us click-throughs.
Today we’ll talk through what Featured Snippets are, the different formats, and what tactics you need to use to nab them, and whether they really are good for branding, click through and conversion.
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People say that everyone has one good book in them.
Can we also say this of ecourses? Can anyone turn the raging tsunami of knowledge in their head into a loving pool of learning and resources?
Having created oodles of online courses myself, it’s a question I get asked a lot. Along with, what makes a successful course? How much support do I need to give? How do I price it? What software should I use, and so much more.
So today we’re straying from the SEO path, onto the road of Digital Marketing and talking all about creating ecourses.
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In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice and tips from people just like you.
Find out why Amy Annetts, already a successful business marketer, decided she had to learn SEO, what were her biggest learnings and her two top tips for small businesses.
In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice and tips from people just like you.
Kate Toon chats with Belinda Austin Marketing manager of 6ft6 wines about how to build a brilliant brand with SEO.
Today I’ve dusted off my crystal ball and I’m sharing my predictions for how the digital will develop in 2020,
What’s going to happen in the world of Google?
What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers be concentrating on?
Which platforms should we be using?
What are the big trends?
And what can we PLEASE ignore!
I'll also explain what I'm focusing my efforts on for my six, or is it seven, websites in 2020.
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And my biggest overarching trend for 2020... #showthechaos
https://therecipeforseosuccess.com/digital-marketing-predictions-for-2020/
In this episode, Kate Toon explains what's coming up in the newly revamped Recipe for SEO Success podcast
Series 2 is going to be bigger, better and a little more regular.
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International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.
Most of us struggle with getting to rank locally, so do we really need to care about international SEO?
Well if a good share of your website visitors are coming from a different country to where you’re located then it might be the right time to think global.
In this episode I’ll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip top condition.
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I was lucky enough to present at Yoastcon in the Netherlands, so thought I’d do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year
Many of these awesome humans will also appear on a future episodes of the podcast so stay Tooned for those episodes too.
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Bing is often overlooked here in Australia, with a low market share of only 3% (according to Statcounter.com) is it really worth the effort?
In this podcast with Fabrice Canel from Bing, I discover some interesting features of Bing, and some amazing tools to help you with your whole DIY SEO approach.
Tune to hear why you need to give Bing a second look.
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Crawlability is super important for your website.
Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial.
We don’t want duplicate content and we don’t want oodles of pointless pages and archives being crawled.
We want slick, efficient, uber crawlable websites and today we’ll be going through how to make that dobable.
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I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently.
Not only was Rand my first ever guest on the podcast, he's also been a huge influence on my SEO career and a veritable font of knowledge and ideas.
I was super excited to share the stage with him at Yoastcon recently where we discussed all things Digital Marketing - and he was generous enough to offer to share his thoughts with my students and DIY SEO Learners.
It's a great episode that covers a range of topics and challenges a lot of traditional ideas about what SEO really means, and how to be successful in digital marketing in 2019. Enjoy!
Video has been around long enough now that people have cottoned on to it being a great tool for business. Everyday, I see more and more people getting in front of the camera to share their stories and expertise. And everyday, there’s an increase in below average videos being posted across the interwebs.
Today, I’m joined with Ben Amos to help you combat the battle of the average. Ben we’ll explore why Video strategy is the game changer and how you can use one to stand out from the masses.
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You might have heard the term influencer marketing.
You might think all it involves is hot girls in bikinis on instagram clutching your product and charging you $1000 for one insta story.
But it’s a teeny bit more complicated than this.
An enhanced form of relationships marketing Influencer marketing can help boost your brand through the power of personal recommendation, it can get your products in front of new eyeballs, build trust, and ultimately drive conversions.
It can also be a bit flat flop!
In this episode I chat with highlighly acclaimed digital marketing expert Jeff Bullas on how to get started in the somewhat scary world of Influencer marketing.
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So in this second part of the Tim Soulo interview, we are moving away from talking about content marketing. You can head back to the first episode hear all Tim's amazing tips on that.
And instead we're going to talk about the Ahrefs tools, what it does, and also some kind of sticky questions which I'm wondering if Tim is going to be comfortable answering.
We have some questions for Tim himself about what it is to be a well-known figure in the SEO industry. So this is going to be a great episode. Get your ears ready.
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Content marketing is something we know we should all do, but it’s so overwhelming many of us don’t know where to start.
So today, I’m delighted to have Tim Soulo from Ahrefs on the podcast, he’s Marketing lead for this leading SEO software Tim and his team consistently pump out amazing shareable content that builds brand awareness and authority.
In this episode I’ll grill him with questions from you, the erstwhile listeners of the Recipe for SEO Success podcast, about content marketing, the Ahrefs tool set and his own personal experience as a leading figure in the SEO world.
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In the Reality SEO series I interview REAL LIFE HUMANS who’ve worked hard to learn more about the wonderful world of SEO. They're all graduates of my Recipe for SEO course and all real business people, not SEO gurus.
Andrew Lau worked as an agency producer before deciding to take a leap into SEO copywriting. He knew that a high Google ranking was the key to keeping his phone ringing, so he dove in deep did the work and moved his website from page 100 to page 1. Right behind me! The student becomes the teacher or what?
He shares what learning SEO has meant to him and how ultimately it's helped him become a better dad.
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* Warning Andrew swears a lot!!
Many people think of SEO as an afterthought.
You build your website and then smear a thick layer of SEO icing over the top.
But SEO is not the icing on the cake, it’s the cake itself.
Structuring your website well is essential for both usability and findability, not only does it help your customers find the content they need, it helps Google understand your site better.
In this week’s podcast, I’m honoured to have Marieke Van De Rakt on the show to take us through how to create a defined site structure that woos humans and the Google gods.
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In the Reality SEO series I interview REAL LIFE HUMANS who’ve transformed their businesses with simple digital marketing and SEO techniques.Included in this episode are their practical doable tips and advice you can implement today.
Josie Brown is an Australian WordPress developer who wanted to feel confident about building SEO websites from the get go - not just installing Yoast and saying ‘DONE’.
She talks us through the common issues she finds, image optimisation, speed and plugin problems.
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