You might have heard the term influencer marketing.
You might think all it involves is hot girls in bikinis on instagram clutching your product and charging you $1000 for one insta story.
But it’s a teeny bit more complicated than this.
An enhanced form of relationships marketing Influencer marketing can help boost your brand through the power of personal recommendation, it can get your products in front of new eyeballs, build trust, and ultimately drive conversions.
It can also be a bit flat flop!
In this episode I chat with highlighly acclaimed digital marketing expert Jeff Bullas on how to get started in the somewhat scary world of Influencer marketing.
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Video has been around long enough now that people have cottoned on to it being a great tool for business. Everyday, I see more and more people getting in front of the camera to share their stories and expertise. And everyday, there’s an increase in below average videos being posted across the interwebs.
Today, I’m joined with Ben Amos to help you combat the battle of the average. Ben we’ll explore why Video strategy is the game changer and how you can use one to stand out from the masses.
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So in this second part of the Tim Soulo interview, we are moving away from talking about content marketing. You can head back to the first episode hear all Tim's amazing tips on that.
And instead we're going to talk about the Ahrefs tools, what it does, and also some kind of sticky questions which I'm wondering if Tim is going to be comfortable answering.
We have some questions for Tim himself about what it is to be a well-known figure in the SEO industry. So this is going to be a great episode. Get your ears ready.
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Content marketing is something we know we should all do, but it’s so overwhelming many of us don’t know where to start.
So today, I’m delighted to have Tim Soulo from Ahrefs on the podcast, he’s Marketing lead for this leading SEO software Tim and his team consistently pump out amazing shareable content that builds brand awareness and authority.
In this episode I’ll grill him with questions from you, the erstwhile listeners of the Recipe for SEO Success podcast, about content marketing, the Ahrefs tool set and his own personal experience as a leading figure in the SEO world.
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I was lucky enough to present at Yoastcon in the Netherlands, so thought I’d do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year
Many of these awesome humans will also appear on a future episodes of the podcast so stay Tooned for those episodes too.
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In the Reality SEO series I interview REAL LIFE HUMANS who’ve worked hard to learn more about the wonderful world of SEO. They're all graduates of my Recipe for SEO course and all real business people, not SEO gurus.
Andrew Lau worked as an agency producer before deciding to take a leap into SEO copywriting. He knew that a high Google ranking was the key to keeping his phone ringing, so he dove in deep did the work and moved his website from page 100 to page 1. Right behind me! The student becomes the teacher or what?
He shares what learning SEO has meant to him and how ultimately it's helped him become a better dad.
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* Warning Andrew swears a lot!!
Many people think of SEO as an afterthought.
You build your website and then smear a thick layer of SEO icing over the top.
But SEO is not the icing on the cake, it’s the cake itself.
Structuring your website well is essential for both usability and findability, not only does it help your customers find the content they need, it helps Google understand your site better.
In this week’s podcast, I’m honoured to have Marieke Van De Rakt on the show to take us through how to create a defined site structure that woos humans and the Google gods.
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In the Reality SEO series I interview REAL LIFE HUMANS who’ve transformed their businesses with simple digital marketing and SEO techniques.Included in this episode are their practical doable tips and advice you can implement today.
Josie Brown is an Australian WordPress developer who wanted to feel confident about building SEO websites from the get go - not just installing Yoast and saying ‘DONE’.
She talks us through the common issues she finds, image optimisation, speed and plugin problems.
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Google Tag Manager is every data lovers best friend. It’s been around for a while but many of us shy away from it due to fear of it being over techy. Can it really help me? Is it just for the big guys? What on earth is it really good for?
Today I’m talking to Nik Cree, the GTM master, about the insight and integration benefits of Tag Manager and how it can be an asset to your overall SEO and marketing strategy.
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Dom Kimber is an SEO copywriter based on the Sunshine Coast, not only did she build her own website but she grappled the Google beast, boosting her knowledge and confidence.
In the Reality SEO series I interview REAL LIFE HUMANS for who’ve transformed their businesses with simple digital marketing and SEO techniques.
With practical doable tips and advice you can implement today.
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It’s been a busy year in SEO land. With more algorithm updates than you can shake a stick at.
The Search Engine results pages are unrecogniseable, Google My Business gets sexier each and every day and conversational search is on the up, as we’re able to use pretty much every device in the house to browse the interwebs.
So how can us lowly small business owners, bloggers and ecommerce store owners prepare for the year ahead?
Can we peer into oh crystal balls and see what Google has in store?
Well today I’m talking with SEO guru Cyrus Shepard about what we should expect for Search in 2019.
So if you want to get ahead of the competition, this is the episode for you.
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Google loves to surprise and delight. It keeps us on our toes with surprise algorithm updates and plenty of features to help improve search. One of these additions is Google Optimise which came out a couple of years ago, but honestly I don’t think many people are using.
The big questions are “What on earth is it? And how is it useful to SEO?”
Today, Olga Summerhayes is joining me to answer both these questions and provide a map to help us navigate the world of Google Optimise.
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In my Reality SEO series I interview REAL LIFE HUMANS for who've changed their digital marketing for good and uses simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).
Find out how by specialising and niching Donna transformed her business, reached the top of the rankings for her chosen keywords and now her phone WILL NOT STOP RINGING (seriously it rang 3 times during the podcast I had to make her sit on it).
Keyword research is essential to SEO, there ain’t no ifs or buts about it. However keyword research can feel like falling down the rabbit hole, blindly stumbling about, confused by the data and ending up choosing a random phrase out of sheer exhaustion.
Most of us know the basics. But what about the advanced techniques that the pros use?
Today I’m talking to Dido Grigorov on becoming advanced keyword research superstars. He’s going to show us how to find exactly what we need and how to avoid the rabbit hole..
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In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques.
With pratical doable tips and advice you can implememen today
Paula Glynn is an SEO and Digital Marketing strategist, who found that be really understanding how her customers talk, and reflecting that language back to them, she was able to rank higher, drive more traffic and convert more customers.
Content marketing can feel overwhelming, there's so much you can do, but what should you be doing?
Joining me today is Shannon Morrison, not only is he incredibly lovable he’s also a genius when it comes to all aspects of content marketing.
Whether you’re just dipping your toe into the content marketing pool or you’ve been attempting to swim in it for a while, this pod is for you.
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In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques.
These practical episode include real life advice for real life humans.
My third Reality SEO guest is Kate Merryweather
Kate has worked hard on her SEO to optimise her site, and one her biggest wins was reducing her site speed from a bloated 13 seconds to a lean mean speedy machine of 3 seconds.
Yoast is my favourite SEO plugin for WordPress.
I use it on all my business websites and yes, I have eight.
And I advise all my students to do the same. In my opinion, it's crucial for a great SEO strategy.
So why Yoast?
And what makes it great?
Today, we're going to find out some secret Yoast tips that you can use to boost your SEO because we are talking with the man himself, Joost from Yoast is here to answer questions and explain how to use Yoast to its full potential.
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Schema. When I first heard about Schema I could feel the terror from my chest to the bottom of my bottom. What is Schema? Do I really need it? Can’t I just pretend it doesn’t exist?
Lucky for me, all my fears have been allayed as in this week’s pod Nikola Minkov breaks Schema down. We run through the A to Z of Schema, ways you can implement Schema now where you’re a beginner or a pro. If you feel the Schema terror or are simply intrigued and want some solid Schema strategies, this pod is for you.
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So today I'm starting something new.
I'm interviewing REAL LIFE HUMANS for my podcast who've changed their digital marketing for good and uses simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).
First off the rank Jenny De Lacy.
Jenny explains how some simple usability changes improved conversion on her home page, encouraged more sign ups to her lead magnet and ultimate drove more sales.
Local SEO and the mysterious local pack. We all yearn to crawl our way in and mostly, we fail. What is the secret to mastering local SEO?
In this week’s pod we put our burning Local SEO questions to the master. We run through the best strategies to make it into the local pack and how to widen your local search opportunities. If you’ve spent many night trying to conquer the beast that is Local SEO, this pod is for you.
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Since I started my pod, not one but 4 of the big SEO software companies have started their own podcasts.
They have money, high production values, teams, audio people, dancing girls and lazers.
I have me, in a hut, with a really annoying dog next door who never stops effing barking.
I've been sketchy with my schedule.
I've wondered if it's worth it.
I've had horrible bouts of imposter syndrome.
But today I got a huge boost because not only did the spokesperson for GOOGLE recommend my podcast, but one of the most popular SEO news sites published a link to my podcast.
It's reinvigorated me to keep on going with the pod. And to make some changes.
As you’ll know, if you listened to the podcast with John Mueller, Google has moved to a mobile first index.
So what does this mean for you small business owner?
Must you burn your site to the ground and start again?
Must you pay big bucks to your website developer to do all the things?
Must your site be faster than a otter sliding down a greasy tube?
Well no, and yes. And a bit more no.
In this episode we’re going to pass on 10 easy ways to improve your site’s mobile optimisation.
So oil up your ears people, it’s going to be fun!
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Voice search is a speech recognition technology that allows users like you and me to perform searches via a voice command. Voice search can be used with smartphones and other small web-enabled devices.
It’s hard to say exactly how many search queries are voice-based since Google doesn’t publish that exact information regularly.
But we do know that it’s rising and that soon, voice searches may represent the majority of total searches.
In this episode, I’m going to uncover everything there is to know about voice search and how it’s changing the world of SEO.
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Google, it’s a mystery - right?
What the hell to they want from us?
What fiery hoops must we force our websites to jump through to meet their never-ending list of demands?
And why do they keep changing things?
But rather than pull your hair out and mutter swear words under your breath, I have a solution for you. We can ask GOOGLE what they’re up to.
That’s why I’m super super delighted to have John Mueller back on the show today for a Google Q&A.
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