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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: Page 1
Jul 11, 2023

Showing Google you've got the goods

Hey you, ecommerce store owner.
I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz.
But is it?
So many ecommerce sites fall down on the basics of user experience.

Terrible navigation - check
Confusing home page - check
Bland category pages - check
Cut and paste product descriptions - check

And don’t get me started on that checkout experience.
Well, today we’re honing in on carts, shopping and making the sale.
Telling you how to turn casual browsers into eager buyers.

Tune in to learn

 

  • The three main differences between service-based business SEO and ecommerce SEO

  • How small businesses should build out the primary nav structure

  • Two ways to start driving more relevant traffic to your ecommerce site today

  • How to avoid the duplicate content issue with collection and product pages

  • How to do keyword research for collection pages and product pages

  • How to improve time on site and key information you should add to encourage customers through to the sale

  • How to stand out in the SERPS against the bigger brands

  • Optimising your product pages - where to start

  • Why generative AI isn’t going to doom ecommerce stores

  • The importance of your brand story, and taking consumers on a journey with your brand

Useful resources

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

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