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The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Now displaying: November, 2020
Nov 17, 2020

So there are an awful lot of us doing the do.
Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way.

But how do you keep your customers’ attention once they do actually show up?
How do you lead them in, establish a connection, build trust and of course sell them stuff, and have them come back again and again?
How do you lure them into your sticky tube, so to speak?

Today I’ll be addressing all of that with the help of my excellent guest Talia Wolf, as we talk about sales funnels.

 

Tune in to learn:

  • What sales funnels are, and how they can convert your customers
  • What a conversion optimization expert does
  • How to optimise your landing page without completely redesigning it
  • Ways to use emotional targeting in your marketing
  • The purpose of a Thank you Page
  • Tips for developing your email marketing campaign
Nov 3, 2020

One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

But did you also know that around 85 percent of humans watch videos with the sound turned off?

Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element.
CAPTIONS!

Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

 

Tune in to learn:

  • What captions are, and why they’re so important
  • Ahmed’s favourite captioning tools
  • How YouTube, Facebook and Vimeo handles captions
  • Should we rely on the platforms for captions?
  • What people forget about when it comes to having quality captions
  • Non-video uses for repurposed or reused captions
  • What to consider when creating captions

    One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing.

    But did you also know that around 85 percent of humans watch videos with the sound turned off?

    Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

    So that beautiful video you’ve made might not be getting the love it needs simply because you forgot one vital element.
    CAPTIONS!

    Today I’m chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

     

    Tune in to learn:

    • What captions are, and why they’re so important
    • Ahmed’s favourite captioning tools
    • How YouTube, Facebook and Vimeo handles captions
    • Should we rely on the platforms for captions?
    • What people forget about when it comes to having quality captions
    • Non-video uses for repurposed or reused captions
    • What to consider when creating captions
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