Are you content with your content?
I’d say that most of us aren’t.
And yet we know that great content is the key to building a brand, creating trust, and becoming well known for what we do.
But there are so many options.
Should we be creating blog posts, guesting on podcasts, creative videos, dancing on reels, or going live?
How can we be everywhere?
And yes I know we’d all love to go viral, but if you tuned into my episode with Mr. Rand Fishkin, you’ll know that going viral is about as useful as something very unuseful - if it isn’t relevant to what you offer.
So how do we direct online attention to our business in a meaningful way with good, relevant content?
Well, today I’m talking to Shannon Morrison to get all the answers on how to build authority online with smashing content marketing tactics.
Tune in to learn:
Check out my new podcast, Clever Copy Chats for some in-depth SEO Copywriting knowledge.
Whenever I’m in a copywriting group I see the same comments.
“SEO ruins conversational copy.”
“SEO ruins conversion copy.”
“You don’t need to use keywords any more. Google will work it out.”
“SEO copy is boring copy.”
These kinds of comments show a fundamental misunderstanding of what SEO copywriting is and how it works.
And these copywriters who think that Google will magically work out where to rank you no matter what you write on the page, well they’re either naïve or just plain lazy.
If anything great SEO copywriting is even more important now than it’s ever been.
I’m going to get back to basics and give you an overview of the important elements in SEO Copywriting, and a few tips on how to please humans and Google too.
From feedback, I find the Reality Episodes are a crowd favourite.
Yes, it’s great hearing from super-duper SEO and marketing experts, but what about the real humans chipping away at marketing goals, trying to woo Google, slippery up their funnel, and smash their socials?
Is all this advice actually doable?
We’ll talk about how Anthea was able to give her online haircare business a total SEO makeover, and the challenges she’s faced along the way.