Have you noticed that your buying choices are often not defined by price or even product features but by how you feel about a brand?
We want to buy from brands that we feel have values that are aligned with our own, but to do this, brands need to market intelligently and emotionally.
They need to appeal to our humanness.
So how do we do this?
It might seem relatively straightforward if you’re a one-human band, but what about larger businesses?
How do we show up as real humans in everything we do, how much is too much, and when is caring sharing, oversharing?
Today we’re going to chat about the best ways to show up online as glorious human beans and make genuine connections with your audience.
Tune in to learn:
Keywords, we’ve covered them before and we’ll cover them again.
Why? Because no matter how long I swim in the murky waters of SEO, I still see so much misinformation about how keywords are found, researched and eventually used.
Especially on low-grade SEO copywriting courses (shh, naming no names).
These so-called experts are stuck in the keyword past, talking about density and shoehorning them into every paragraph and meta description.
But with Google’s improvements in understanding the context of our content, (the why behind the what), the deeper intelligence around natural language process (hello Bert), and the fundamental improvements in learning how language itself works, these old school ideas won’t help you get found.
So today we’re going to bust some myths, refresh some memories and get back to the basics of keyword research.
Tune in to learn:
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing.
I get all sorts passing through my slippery funnel of courses and resources: marketing professionals, copywriters, e-commerce owners, web developers, and real business humans.