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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: May, 2022
May 31, 2022

Stopping your site from slipping through the cracks

  You’ve built a beautiful site.
Your mum loves it.
You’ve even paid your developer for a super SEO package.
So everything should be right, right?

But for some reason when you Google yourself nothing’s coming up,
Or maybe just a measly page or two.
And you have no idea why.

Or perhaps you’re pumping out content on your blog and for some reason, it’s still not getting indexed as fast as you would like.

This week we’re talking all about crawling and indexing.
How to check, how to fix and the best tips for making sure your content is as findable as a findable thing.

 

Tune in to learn:

  • What it means for your site to be crawled and indexed
  • How to find out that your site isn’t getting indexed
  • What is a sitemap, what is a robots.txt
  • What is crawl budget
  • Crawlability vs Indexability: Why Google doesn’t automatically index your site after crawling every page
  • Common issues that prevent site pages from being indexed
  • Gaston’s recommended tactics to get your site indexed
  • How to troubleshoot indexing for a small website
  • How large sites differ, and how best to approach indexing
  • The difference between LATAM sites and English-speaking western countries (USA/UK/AU)
  • Gaston’s go-to tools to get your site indexed

 

May 30, 2022
Hurrah back in the land of copy podcasts. It's been a while. So let me tell you what my new podcast is all about.

I know. I know. There are a gazillion copywriting podcasts out there.

I've made a few hundred or so episodes myself, but honestly, most leave me wanting. They're all so dry, so earnest, so teachy.
All mega famous copywriters dispensing blobs of copy knowledge down from their lofty plinths.

Most of the folk interviewed aren't even copywriters anymore, they've moved on to being course creators and moguls.
So I wanted to create a podcast that gets back to the sticky, awkward, gloriousness of being a day today copywriter.

The woes, the ups, the bitty fist annoyance of a client that won't use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day.

So come with me on a journey through colons and interrobangs.

Through client Zooms and last-minute amends, we'll have some laughs and learn a thing or two along the way.

Grab a coffee and join me on Clever Copy Chat.

May 17, 2022

Turning those well-earned clicks into cash

 

Okay so you’ve listened to all the episodes of the Recipe for SEO Success podcast, you’ve done my fabulous courses, and put in the hard SEO hours.

The Google beast finally understands who you are and the traffic is pouring in.

But how do you turn casual browsers into sales?
How do you move people from your page to a purchase?

Today we’re talking about how to turn SEO juice into sweet sales nectar.

How to turn cold chips into hot potatoes.

SEO got you this far, what next?

 

Tune in to learn:

  • Three quick things to think about for your homepage once people have been lured over from the SERPS
  • How to introduce your brand quickly and easily to people searching for what you do
  • How to connect with people who know you from social platforms/your brand
  • Top 3 tips to make those eCommerce sales
  • Russell’s top tips for converting customers to your services-based business
  • What is a SMART offer
  • Sales calls - Have they been replaced by strong branding, really schmick marketing, funnels, and sales page, or is there still a place for them

 

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