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The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Now displaying: 2018
Jun 19, 2018

Practical tips for normal humans

As you’ll know, if you listened to the podcast with John Mueller, Google has moved to a mobile first index.

So what does this mean for you small business owner?

Must you burn your site to the ground and start again?

Must you pay big bucks to your website developer to do all the things?

Must your site be faster than a otter sliding down a greasy tube?

Well no, and yes. And a bit more no.

In this episode we’re going to pass on 10 easy ways to improve your site’s mobile optimisation.

So oil up your ears people, it’s going to be fun!

Tune in to learn:

  • What mobile first means
  • Why Mobile optimisation is a top priority for all businesses
  • Important tips to improve speed
  • How to make your site touch screen ready
  • How to handle font and contrast issues
  • The importance of usability
  • What to do with pop ups
  • Why click to call is essential
  • Great tools to test out your site
May 23, 2018

Learn the ins and outs of voice search and the potential for your business

Voice search is a speech recognition technology that allows users like you and me to perform searches via a voice command. Voice search can be used with smartphones and other small web-enabled devices.

It’s hard to say exactly how many search queries are voice-based since Google doesn’t publish that exact information regularly.

But we do know that it’s rising and that soon, voice searches may represent the majority of total searches.

In this episode, I’m going to uncover everything there is to know about voice search and how it’s changing the world of SEO.

Tune in to learn:

  • What voice search is and how it works
  • Why voice searches are on the rise
  • The positives and negatives of voice search
  • How Google generates the results for voice searches
  • Will voice search completely change the market for normal SEO services?
  • Will voice search cause normal SEO services to eventually become obsolete?
  • How do you optimize website content for a voice search?
  • What is the next big thing for voice search?
May 7, 2018

We get the inside track from Google themselves

Google, it’s a mystery - right?
What the hell to they want from us?
What fiery hoops must we force our websites to jump through to meet their never-ending list of demands?

And why do they keep changing things?

But rather than pull your hair out and mutter swear words under your breath, I have a solution for you. We can ask GOOGLE what they’re up to.

That’s why I’m super super delighted to have John Mueller back on the show today for a Google Q&A.

Tune in to learn:

  • Why most websites don’t have the basics covered
  • John Mueller’s top recommendation for ecommerce stores to increase visibility on Google
  • The importance of the H1
  • What’s the best way for ecommerce sites to use Google My Business?
  • How big your service area should be
  • If Google will ever offer SEO certification
  • Whether Google has too much power
  • And other super important Google questions
Apr 9, 2018

Best practices and what it means for your business website

On Monday, March 26, 2018 Google announced that after a year and a half of careful experimentation and testing they’re migrating sites that follow best practices for mobile first indexing.

The much talked about Mobile first index is finally here.

But what does this mean for the average small business website owner?

How will this site affect their web traffic, and what changes do they need to make to their websites to ensure they maintain their rankings, today I’m talking with John Mueller from Google all about this momentous change.

Tune in to learn:

  • What does mobile first indexing mean
  • Why Google are making this change
  • What are the best practices for mobile first sites
  • What impact will mobile first have on the average business website owner
  • Is having a responsive site enough
  • How important is speed when it comes to mobile sites
  • And other super important Google questions

https://therecipeforseosuccess.com/mobile-first-with-john-mueller/

Mar 6, 2018

How to boost brand awareness and links with PR

You might not realise it but PR and SEO go together like jam and scones.

While some people like to keep their digital communications in neat little pots, the truth is that the lines are very much blurred these days.

If you can write a press release that generates real media coverage, it will boost your SEO efforts with traffic, awareness and those all-important links.

So how can small businesses and DIYers use PR to boost their SEO?

In this episode of the podcast I’m talking with Mez about how his agency uses press coverage and PR to build Google juice for their clients, and how you can too.

Tune in to learn:

  • What PR is
  • What influence outreach is
  • Why PR helps SEO
  • Mez’s tips for building media awareness
  • Mez’s tips for influence outreach
  • How Mez measures PR and SEO success

 https://therecipeforseosuccess.com/pr-using-media-boost-seo/

Feb 20, 2018

Okay, so it’s time to make big changes to your website.

Perhaps you want to move to a new platform.
Or finally change from HTTP to HTTPS.
Perhaps you’re changing your domain name.

While this might be great for business, it’s important to understand just how big of an impact a poorly managed site migration can have.

Get it wrong and you could take a big fat hit in the wiggly bits when it comes to site traffic.

So in this episode of the podcast I’m talking with Jason Munn about how to ensure your site migration goes without a hitch.

Tune in to learn:

  • The different types of site migrations
  • When is it a good idea to migrate
  • The possible impact of poor migrations
  • Jason’s top migration tips
  • Kate’s top migration tips

[Tweet "Podcast: Site migrations: How not to lose your rankings #SEO #SEOPODCAST"]

Feb 6, 2018

So if you’re been studying SEO for any period of time you’re likely to have come across the phrase Domain Authority.

It’s a term coined by Moz, the SEO software company, and they use it as a metric of a site’s ability to rank against its competitors.

But while many swear that the concept of Domain Authority is real, many more assert there’s no evidence such a thing exists. In fact, you’ll find many of the more ranty SEO types getting really angry when it’s mentioned.

So in this episode of the podcast I’m talking with Ross Tavendale about Domain Authority, what it is, why it’s helpful and if it’s even real.

Tune in to learn:

  • What is Domain Authority?
  • How you can use it to measure performance?
  • Whether Ross thinks DA is real?
  • What is SEO Juice?
  • Why do we need no follow links?
  • What is Page rank?
  • If DA is real, how do we build it?

https://therecipeforseosuccess.com/domain-authority-big-fat-lie/

Jan 22, 2018

Social media is so much fun, and such a giant time sucker.

But does it really have any impact on your Search Engine Optimisation and ability to rank?

Social signals and their importance in relation to rankings is something that’s been hotly debated for years.
There are lots of people is the YES camp and about the same number in the NO camp.

In today’s episode, we’re going to dig a bit deeper into the relationship between social media and SEO. And I hope that by the end of the episode, we’ll be able to be 100% clear on whether social media metrics have a direct impact on rankings.

So, if you’re a Facebook fan, Instagram addict or Pinterest tragic. This is the episode for you.

Tune in to learn:

  • Does social media directly influence rankings?
  • What do SEOs mean when they talk about causation and correlation?
  • Do links from social media count as much as links from a regular website?
  • Does the number of followers I have on Instagram, or Facebook influence how Google sees my website?
  • How can I use Twitter to boost my SEO?
  • Does posting on Google+ help improve my ranking?
  • How do I optimise my social profiles for SEO?
  • Is traffic a ranking factor?
  • Does boosting posts help?
  • Does using scheduling for social media posts hurt SEO?
  • How can we use social media to improve our SEO?
Jan 9, 2018

Why you need a fast site, not an AMP site

These days, everyone in the SEO cafeteria is talking AMP, AMP, AMP.

It’s been around for a time, and while some earlier pioneers have tried to make it work (me), many failed (also me) and have given up.

So, when I saw the title of Jon Henshaw’s presentation at the recent Brighton SEO event ‘ FORGET AMP. MAKE FAST SITES', I thought my prayers had been answered! No need for AMP?

That’s why, today, I have Jon on the show to give us the low down on AMP and speeding up websites.

Tune in to learn:

  • What is AMP?
  • Why AMP might not be great for your website
  • Why we need fast sites
  • What’s the ideal loading time
  • Advanced site speed improvement tips
  • How to improve your site’s images
  • How improving your site’s UX can help speed things up
  • What is prefetch and how does it help
  • What is Gzip and how does it help
  • Jon’s favourite site speed testing tools
Jan 3, 2018

Today, I want to talk about my SEO predictions for 2018.

 

 

  • What’s going to happen in the world of Google?
  • What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers.
  • What should you be concentrating on?
  • And what will I be focusing my efforts on for my six, or is it seven, websites in 2018?
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