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The Recipe For SEO Success Show

Chart-topping SEO podcast. SEO is a giant pain in the bum right? Full of jargon, snail oil salesmen and dodgy tactics. No! Search Engine Optimisation is 100% doable by normal humans and in this podcast award-winning SEO Educator Kate Toon chat with her expert guests about all things Googley including - DIY Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies - Other related marketing tactics Find out more by Googling 'The Recipe for SEO Success'
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Now displaying: February, 2024
Feb 20, 2024

Today is a tip episode, we’re going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024. 

I’m gonna be honest, I think that most ecommerce stores need to focus on some foundational elements.

So let's jump in. 

Listen to all the tip episodes here.

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

Feb 6, 2024

Knowing your audience and cutting through the noise

In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more?

Well obviously, yes, yes we do!

But where do we start? 

How do we really know who our audience is, what they’re talking about and how to reach them?

Can we use data and insights to find out what podcasts they’re listening to, which social accounts they follow and the websites they love most?

And when we know all that information, what the hell do we do with it?

Today’s guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers.

Tune in to Learn:

  • How much influence AI has actually had in digital marketing 

  • The biggest challenges marketers are facing n 2024

  • What ‘dark social’ means

  • What the future of paid ads looks like

  • What is working in social media

  • How SparkToro works

  • How to use the data you find using SparkToro

  • Why email marketing is the way forward

  • What you should be investing your time in marketing right now

Useful resources:

 

Head to the episode notes. 

 

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course

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