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The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Now displaying: May, 2018
May 23, 2018

Learn the ins and outs of voice search and the potential for your business

Voice search is a speech recognition technology that allows users like you and me to perform searches via a voice command. Voice search can be used with smartphones and other small web-enabled devices.

It’s hard to say exactly how many search queries are voice-based since Google doesn’t publish that exact information regularly.

But we do know that it’s rising and that soon, voice searches may represent the majority of total searches.

In this episode, I’m going to uncover everything there is to know about voice search and how it’s changing the world of SEO.

Tune in to learn:

  • What voice search is and how it works
  • Why voice searches are on the rise
  • The positives and negatives of voice search
  • How Google generates the results for voice searches
  • Will voice search completely change the market for normal SEO services?
  • Will voice search cause normal SEO services to eventually become obsolete?
  • How do you optimize website content for a voice search?
  • What is the next big thing for voice search?
May 7, 2018

We get the inside track from Google themselves

Google, it’s a mystery - right?
What the hell to they want from us?
What fiery hoops must we force our websites to jump through to meet their never-ending list of demands?

And why do they keep changing things?

But rather than pull your hair out and mutter swear words under your breath, I have a solution for you. We can ask GOOGLE what they’re up to.

That’s why I’m super super delighted to have John Mueller back on the show today for a Google Q&A.

Tune in to learn:

  • Why most websites don’t have the basics covered
  • John Mueller’s top recommendation for ecommerce stores to increase visibility on Google
  • The importance of the H1
  • What’s the best way for ecommerce sites to use Google My Business?
  • How big your service area should be
  • If Google will ever offer SEO certification
  • Whether Google has too much power
  • And other super important Google questions
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