So if you’re been studying SEO for any period of time you’re likely to have come across the phrase Domain Authority.
It’s a term coined by Moz, the SEO software company, and they use it as a metric of a site’s ability to rank against its competitors.
But while many swear that the concept of Domain Authority is real, many more assert there’s no evidence such a thing exists. In fact, you’ll find many of the more ranty SEO types getting really angry when it’s mentioned.
So in this episode of the podcast I’m talking with Ross Tavendale about Domain Authority, what it is, why it’s helpful and if it’s even real.
Tune in to learn: