The Recipe For SEO Success Show

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and SEO Consultant Kate Toon chat with her expert guests about all things Google including: - Optimisation tips and techniques - The latest SEO news and updates - Real life SEO case studies and critiques - Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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The Recipe For SEO Success Show



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Now displaying: 2016
Dec 6, 2016

Google My Business, we all know it’s an awesome way to promote your business locally, but why does it have to be so dang complicated?

In this week’s pod we  to tackle all the basics of Google My business as well as some top advanced tips. It’s the perfect pod for newbies wanting to set up a Google My Business page, and established businesses who want to make sure they’ve ticked all the boxes.

Tune in to learn:

  • The latest SEO news
  • What Google Business is and the benefits for your business
  • What type of page you should set up
  • How to manage multiple location businesses
  • What to do if you don’t have a store front
  • What essential info you need to include in your Google My Business page
  • Common issues and mistakes
  • How to contact Google when things go wrong



Nov 23, 2016

In today’s episode taking a look at some of the popular SEO tools on

the market. Not with our SEO Consultant hats on but with our small

business hats on.

Good SEO tools don’t come cheap and as a small business owner,

trying to either manage their own SEO or at least take an interest in

what their SEO agency is up to, it can be hard to decide which tool is


Today we’re going to look at the pros and cons of each tool and the

cost involved, to help you make a more informed decision.


Tune in to learn

● Which tools is the best for keyword research

● Our favorite tech analysis tool

● The best backlink tool

● The overall winner of our fave SEO tool discussion

Show notes:


Nov 1, 2016

In today’s episode we’re talking all about optimising your website to make it a better experience for your customers. We know it’s important to rank number one, but what if when you hit the top spot, and the traffic starts coming it’s still not converting? This could be to do with having a confusing website that the users struggles to understand. According to Marketo 96% of customers who come to our website are not ready to buy? So in this episode we’re going to find out why and fix the problems.

Tune in to learn

● How user journeys work

● Great tools to track your customers’ journey

● Common user experience mistakes

● Our tips on how to improve the user experience on your site

● Which questions you should be asking your users


Oct 25, 2016

On today’s podcast, we’re talking about some of the mistakes the ecommerce store owners make with their SEO. This is a cautionary tale that will hopefully help you avoid making the same errors.

Tune in to learn:

  • Exactly how long your product descriptions should be
  • Why you’re probably choosing the wrong keywords to target
  • Why product reviews are super important
  • How to deal with duplicate content issues
  • The one area of eCommerce websites that most people for get
  • How to intelligently name your product images.


Show notes: ‎


Oct 18, 2016

I love a good 'How to' podcast, I love finding out new SEO tips and tricks and sharing them with my listeners. But sometimes it's interesting to hear about how someone put those tips into ACTION and today that someone is me. 

Please note; This is a new type of pod episode (with improved sound!) and the end of the video podcasts. 

Tune in to learn:

  • How I got started with SEO
  • The tactics I used to boost my SEO know how
  • The challenges and negativity I faced along the way
  • How and why I started the Recipe for SEO Success eCourse

Show notes:

Sep 28, 2016

Why these old black hat tactics are not a good idea

Kate chats with Andrew Raso about some of the dodgy SEO tactics that rubbishy SEO companies use to try and get your website ranking. Some are old school, some are blackhat, all of them are a big fat waste of time.

Tune in to learn:

> Why buying back links isn't a great idea
> Whether commenting on blog posts adds value
> Why buying lots of domain extensions is kinda of pointless
> The pros and cons of article submissions
> What text you should use when linking back to your website.

Show notes: ‎

Sep 14, 2016

Kate chats with Dawn Anderson about Google AMP and how Google AMP will change mobile search and why it should be a top priority for all small business websites.

  • What Google AMP is
  • How Google AMP works
  • What Google AMPed pages will look like
  • How Google AMP impacts your ability to rank?
  • Is Google AMP something we should tackle now or can it wait until later?
  • How to implement Google AMP on WordPress sites
  • The best Google AMP plugins
  • How Google AMP will impact eCommerce platforms

Show notes: 



Sep 7, 2016

In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make your website easier for Google to understand and index.

  • What Schema is
  • How Schema works
  • Examples of Schema in action
  • How Schema impacts your ability to rank?
  • Different types of schema
  • How Schema impacts shopping and ecommerce sites
  • How Schema links into Google shopping
  • How Schema helps with Google local
  • How to test your Schema


Tony McCreath is an SEO expert based in Adelaide running Web Site Advantage. He began fiddling with computers at age 16 and began optimizing websites in 2004. He’s been running his business for 6 years and now focuses on more specialised subjects like technical consultations and structured data implementations.

Show notes:



Aug 24, 2016

Kate chats with Peter Mead about WordPress SEO, why WordPress is a great platform, useful plugins, common pitfalls and essential fixes.


Tune to learn:

·       What WordPress is and why it’s awesome

·       The pros and cons of Yoast

·       What Yoast does and how to use it

·       Other great WP plugins

·       How often should you update WordPress

·       The best way to handle Google AMP

·       The importance of resetting your permalinks

·       Common WordPress mistakes


Peter Mead is a WordPress SEO Specialist based in Melbourne with a passion for Digital Marketing and Growth Strategies. He is also a speaker and presenter for several industry groups and events. Peter is active in the SEO community including the Melbourne SEO Meetup and Search Marketing Professionals.


Show notes:



Aug 10, 2016

Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from

I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb!

  • Is it possible for small businesses to DIY their SEO?
  • Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? Resources?
  • What are you top five tools that every search marketing or digital marketing business type must use?
  • If you only had a few hours a week to spare in which to focus on SEO and marketing, what would you spend it doing? Building links or creating content?
  • There are only so many phrases and only 10 spots on the first page. Does there come a point where SEO just won’t work in a crowded market?
  • What role do spelling mistakes play in SEO, would having lots of typos in your copy impact your potential to rank?
  • Why is it so hard to rank for a keyword with a new page when you’re already ranking for it with an existing one?
  • Does social media impact my ranking? And which social media channel should I invest my time in?
  • What tips for an AU business wanting to appear in the US rankings?
  • How will live streaming affect SEO?
  • Do weak pages on your site damage the strong pages, should I kill off all my weak pages?
  • What was the one business decisions (mistakes) that you wish you could go back and change?
  • The truth is you’re a little bit of a heartthrob for many female (and possibly male) SEO types. How do you cope with that kind of attention?

Show notes:



Aug 10, 2016

Today I'm interviewing a very well-known name in SEO circles, Mr Barry Schwartz. the news editor of Search Engine Land and owns New York web consultancy Rusty Brick.  He also runs very popular blog Search Engine Roundtable which is known for its coverage of SEO, SEM and all things online marketing.


  • Your articles on Search Engine Land are the source of truth for my SEO experts and beginners. But whose articles do you regularly read and who are your sources of truth?
  • What are your top five tools that every search marketing or digital marketing business type must use?
  • John Mueller has recently come out saying lots of things don’t influence (or have a very small influence on) ranking as much as we thought. Keywords in URL, reviews on local search, outbound links, title tags. But in practice, lots of these things do seem to influence the results. What are your thoughts on this?
  • Also with all these things not being factors, what still IS a factor; just the content on the page and back links?
  • There’s a lot of confusion out there on page rank; what is it and is it still a thing?
  • There’s also a lot of confusion around HTTPS versus HTTP and whether everyday sites need to make the shift. How important do you think it is to improving your ranking chances?
  • For a small business person, what would be your top three things to focus on when starting out with SEO?
  • Where do you see SEO heading in the next couple of years?
  • You’re kind of the official translator of what Google puts out there, explaining it in normal human terms for the rest of us. Is that a bit of a heavy responsibility?

Show notes:




Aug 10, 2016

Neil Patel is an entrepreneur, angel investor and analytics expert, he's also the founder of KISSmetrics, Crazy Egg and the hugely popular website Quick Sprout.  Neil is a prolific blogger, he's blogged about everything covering marketing, SEM, SEO, Social Media, you name it and Neil and his team have probably blogged about it.

  • How do you produce so much content?
  • I know that longer posts and regular posts work better, but how is a small business person meant to write a 3,000 word blog post every week?
  • When it comes to off page SEO, which tactic do you think is most powerful?
  • How will the potential 10k tweets (the fact that they're talking about increasing the character count) affect seo?
  • Do we have to get experts to write all our blog posts?
  • Ranking isn't everything, what other key performance indicators should we look at to track success?
  • If  you could only choose one marketing tactic or maybe one marketing channel, which would it be and why?


Show notes: