Selling online is tough.
With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store.
But even if you do win the ranking game, and are getting traffic, how on earth do you get your customers to part with their hard-earned cash?
How do you persuade with amazing product descriptions?
What strategies can you use to make the first sale?
How do you stop those dreaded abandoned carts and how do you keep customers happy and coming back for more?
Today we’re talking eCommerce conversion optimisation, and how to get that delicious Kerching feeling!
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-to-dramatically-increase-your-ecommerce-sales-with-brynley-king-newbie/
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You gotta love YouTube
The expansive pool of cat videos, How To recipes for muffins, music videos and beauty vloggers are an endless source of entertainment. But it can also be an endless source of new clients.
Getting your lovely little face onto people’s screens is a powerful way to help them remember you – and to stick in their blobby pink brain like a lollipop to a car seat in summer.
Today we’re talking about how to come out on top of the Youtube algorithm through the magic of SEOoooo…
Tune in to learn:
Selling your products and services online can be tough.
Every year, new trends pop up like weasels from their little weaselly holes, and we have to figure out how best to wrangle and train them to deliver more SEO juice than our competitors.
But don’t fret!
I have an excellent expert to simplify the eCommerce digital marketing process and highlight what will push you ahead of the game.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/2020-ecommerce-seo-trends-you-cant-afford-to-ignore-techie/
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In this tech-crazed day and age, we often Google first, and ask questions later.
When we find new business, product, or service, we want to know what the search engines, and the entire world, think of it.
And we want to know NOW.
But more importantly, we want to know the brand behind the product or service.
The who behind the what.
And of course, being found for who you are will always be easier than being found for what we do.
And that’s where improving your BRAND SERPS can help.
Today I’m chatting with Jason Barnard to find out how you can make your brand SERP as sexy and alluring as a porch light is to a moth.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/your-brand-serp-is-your-new-business-card/
Freebies:
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Personal branding is scary.
You don’t want to step out from behind your brand. And if you do, you have questions.
How much do you need to share?
How personal is a personal brand?
Do you need a brand for your business and for you?
And does it really make a difference to the bottom line?
We’ll find out all this and more on today’s episode
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/the-five-cs-of-personal-branding-with-kat-elizabeth-newbie/
Freebies:
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In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice and tips from people just like you.
Find out how Rudo Makuyana has focused on her Digital Marketing to build relationships, put herself out as the face of her brand, and be more customer-friendly and less medical jargony!
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-how-rudo-makuyana-is-dipping-her-toe-in-the-digital-marketing-pond/
Freebies:
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It’s that time again.
SCHEMA TIME.
Yes, we’re here for another soiree with Schema.
You’re a little familiar with it at this point.
You’ve eyed each-other across the room.
You’ve heard your peers mention “markup’’ in
hushed, worried tones.
It’s time to get reacquainted with, or meet for the very first time, this dead-handy structured data tool.
I know many of us put Schema in the too hard basket, but no more, I have a very special guest who’s here to make schema as easy as falling off a greasy log.
Even for the technically challenged.
Ready? Let’s get stuck in.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/schema-secrets-revealed-with-shay-ohayon/
Freebies:
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When it comes to running your own business we have to wear so many different berets.
We have to be accountants, project managers, salespeople, and digital marketers.
And it’s a tough gig.
So often I see small business owners struggling to master digital marketing, not sure where to put their attention. Not sure what is going to move the needle.
Floundering, wasting money, getting ripped off, missing the basics.
So today I’m chatting with Louisa Dahl from Interactive Minds about Digital Marketing and we’re going to share the top mistake we see every day and how to avoid them.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/10-small-biz-digital-marketing-mistakes-and-how-to-avoid-them-with-louisa-dahl-newbie/
Freebies:
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In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.
Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.
Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.
This week I’m talking to Anu Sawhney, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.
Anu runs a successful online jewellery store called Bidiliia, and today we’re going to chat through challenges of Shopify SEO, writing killer eCommerce product descriptions, brand building, and how to make customers feel loved.
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-anu-sawhney-learning-to-stand-on-your-seo-feet/
Freebies:
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In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand
These shorter episodes will include practical DOABLE advice and tips from people just like you.
This week we’re talking to Marko Wittich, who runs a Shopify website for his business Campfire Treats. I’ll admit it, Marco is one of my star students, he put so much work into the course, turned up to every coaching call and asked oodles of questions.
And guess what? It paid off.
Get ready to be blown away by his amazing results.
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-marko-wittich-the-secrets-of-shopify-success/
Freebies:
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One of the hardest things about DIY SEO is affording all the tools.
We have the big three software Moz, Ahrefs, and SEMrush, and now oddles of up and coming brands.
On top of that, there are tools for keyword researching desktop tools like Screaming Frog and so many more. And it all adds up, especially if you’re a solo business person.
But what if there was a way to do DIY SEO without spending all that cash.
Today we’re talking about how to do your SEO without the fancy tools.
Tune in to learn:
We will look at how to use the browser and the built-in dev tools to get some SEO work done:
Head to episode notes: https://therecipeforseosuccess.com/how-to-do-seo-without-the-fancy-tools-with-saijo-george/
Freebies:
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Webinars. I've done a few before, but I must admit I've never quite been 100% sure if they work.
Are they the secret to wonderful lead generation or are they a little bit worn out and not working quite as well as they used to?
Well, today I'm honoured to have Omar's Zenhom from WebinarNinja on the show, to give us the lowdown on webinars for beginners, and also some tips for the more advanced amongst us.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/webinar-101-how-webinars-can-boost-your-business-with-omar-zenhom-newbie/
Freebies:
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Today I’m talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he’s not actually that old, but he has an air of Doctor who about him if you ask me.
I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I’ve ever been too. High praise right?
So today on the podcast I wanted to ask Jono a big question. We’re all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine.
So what actually happens when all our websites are fixed? What will we do then?
In this episode, we'll think about the future… and what it means for the average Joe or Johanna.
Head to episode notes: https://therecipeforseosuccess.com/what-happens-when-everybodys-website-is-fixed-with-jono-alderson/
Freebies:
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Featured snippets, some love them, some hate them.
For some, they’re a chance to grab position zero and end up at the tipperty top of the Google results even when competing with the big boys.
For others, they’re Google scraping our content and denying us click-throughs.
Today we’ll talk through what Featured Snippets are, the different formats, and what tactics you need to use to nab them, and whether they really are good for branding, click through and conversion.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-to-win-featured-snippets-the-ultimate-guide-with-britney-muller/
Freebies:
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People say that everyone has one good book in them.
Can we also say this of ecourses? Can anyone turn the raging tsunami of knowledge in their head into a loving pool of learning and resources?
Having created oodles of online courses myself, it’s a question I get asked a lot. Along with, what makes a successful course? How much support do I need to give? How do I price it? What software should I use, and so much more.
So today we’re straying from the SEO path, onto the road of Digital Marketing and talking all about creating ecourses.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-to-launch-and-run-a-successful-online-course-with-sam-winch/
Freebies:
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In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice and tips from people just like you.
Find out why Amy Annetts, already a successful business marketer, decided she had to learn SEO, what were her biggest learnings and her two top tips for small businesses.
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-amy-annetts-how-to-be-a-truly-holistic-marketer/
Freebies:
Sign up for the Recipe for SEO Success Course
In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their businesses and brand.
These shorter episodes will include practical DOABLE advice and tips from people just like you.
Kate Toon chats with Belinda Austin Marketing manager of 6ft6 wines about how to build a brilliant brand with SEO.
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-belinda-austin-know-yourself-know-your-audience-build-your-brand/
Freebies:
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Today I’ve dusted off my crystal ball and I’m sharing my predictions for how the digital will develop in 2020,
What’s going to happen in the world of Google?
What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers be concentrating on?
Which platforms should we be using?
What are the big trends?
And what can we PLEASE ignore!
I'll also explain what I'm focusing my efforts on for my six, or is it seven, websites in 2020.
Tune in to learn:
And my biggest overarching trend for 2020... #showthechaos
Useful resources
Head to episode notes: https://therecipeforseosuccess.com/digital-marketing-predictions-for-2020/
Freebies:
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In this episode, Kate Toon explains what's coming up in the newly revamped Recipe for SEO Success podcast
Series 2 is going to be bigger, better and a little more regular.
Let’s be honest, most of us are scared of SEO agencies.
We’ve heard too many horror stories.
Of people being bamboozled, misled, ripped off and left with sites riddled with dodgy back links, poor optimisation and woeful rankings.
So what do we do?
How can we learn to trust SEO agencies again, and more importantly how can SEO agencies Suck less.
Today, I’m chatting with Mathew Cocciardi, who was a little burned by his SEO agency experience – and sharing some hot tips on how to ensure, if you’re looking for an agency, you find a good one.
And if you are an agency you sustain a good reputation.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-agencies-can-suck-less/
Freebies:
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International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.
Most of us struggle with getting to rank locally, so do we really need to care about international SEO?
Well if a good share of your website visitors are coming from a different country to where you’re located then it might be the right time to think global.
In this episode I’ll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip top condition.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/international-seo-a-beginners-guide/
Freebies:
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I was lucky enough to present at Yoastcon in the Netherlands, so thought I’d do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year
Many of these awesome humans will also appear on a future episodes of the podcast so stay Tooned for those episodes too.
Tune in to learn:
Bing is often overlooked here in Australia, with a low market share of only 3% (according to Statcounter.com) is it really worth the effort?
In this podcast with Fabrice Canel from Bing, I discover some interesting features of Bing, and some amazing tools to help you with your whole DIY SEO approach.
Tune to hear why you need to give Bing a second look.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/bing-introduction/
Freebies:
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Crawlability is super important for your website.
Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial.
We don’t want duplicate content and we don’t want oodles of pointless pages and archives being crawled.
We want slick, efficient, uber crawlable websites and today we’ll be going through how to make that dobable.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/crawl-efficiency-how-to-help-google-slip-through-your-site/
Freebies:
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I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently.
Not only was Rand my first ever guest on the podcast, he's also been a huge influence on my SEO career and a veritable font of knowledge and ideas.
I was super excited to share the stage with him at Yoastcon recently where we discussed all things Digital Marketing - and he was generous enough to offer to share his thoughts with my students and DIY SEO Learners.
It's a great episode that covers a range of topics and challenges a lot of traditional ideas about what SEO really means, and how to be successful in digital marketing in 2019. Enjoy!
Head to episode notes: https://therecipeforseosuccess.com/digital-marketing-qa-with-rand-fishkin/
Freebies:
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